The Surprising Value of a Mobile User

Led by Facebook, those mobile pennies have graduated into dimes with no signs of slowing down. What’s even more surprising is we’re seeing early signs that the value of a mobile user is greater than a desktop user.


If Apps Are The New TV Channels…

“The future of television is apps,” said Apple’s Tim Cook before unveiling the new browser-less Apple TV. Which got me thinking. What if there was an alternate reality where apps were the original TV channels?

The Near Future of Mobile Personalization

The most popular mobile media experiences — from Facebook and Instagram to YouTube and Pandora — are all powered by some form of personalization. A new crop of apps are taking it up a notch, experimenting with “contextual awareness.” But in media circles, personalization has always been a bit of a bad word.