In March of 2013, Facebook CEO Mark Zuckerberg proclaimed, “We want to give everyone in the world the best personalized newspaper in the world.” You’d think a statement like that would stir up the press, but it made barely a blip.
In the world of media, longer content is heralded as higher quality. A six-minute piece is more prestigious than a minute-twenty package. Full-length features trump shorts. Shows beat webisodes. Two-thousand words are better than two hundred.
I’m frequently asked about how to create a mobile culture at a media company, and my answer is both simple and challenging: first, you must adapt your personal behavior — and the behavior of the decision-makers above you — to mirror how people increasingly consume content. To understand mobile, you have to live it yourself.