At first, mobile was just a new channel. Another new opportunity amid many new opportunities. Now it’s “eating the world,” driving the fastest shift in consumer behavior in recent times.

For the media industry, a tweak in tactics isn’t enough. Mobile is shaking the very foundations of the business. After all, a macro shift in how people consume content is followed by a macro shift in revenue, and the same rules don’t apply. And it’s just beginning.

The Mobile Media Memo is an email newsletter that analyzes this shift, exploring the latest data and examining the implications for the media industry. It’s written by Cory Bergman, GM and co-founder of Breaking News, a mobile startup owned by NBC News. You can subscribe for free right here.

Executives and creatives from BBC, NY Times, NPR, BuzzFeed, Vice, NBCU, Facebook, Time Warner, Disney, Twitter and many more media and technology companies are subscribers.

If you have any questions, please email mobilemediamemo/at/gmail.com.

(Mobile Media Memo reflects the personal views of Cory Bergman, not necessarily those of NBC.)