Making a Mobile Culture Starts With Ditching Your Laptop at Home

I’m frequently asked about how to create a mobile culture at a media company, and my answer is both simple and challenging: first, you must adapt your personal behavior — and the behavior of the decision-makers above you — to mirror how people increasingly consume content. To understand mobile, you have to live it yourself.

Getting Things Started

Even I’m stunned at how fast mobile is growing. A week doesn’t go by without a research report, product unveiling or earnings announcement that even exceeds my grandiose mobile expectations.